Services Provided

Our approach combines sector expertise with research and analysis skills to ensure that all aspects of the business plan at both macro and micro levels are incorporated in our work.

Market Evaluation

  • Analysis of which markets offer us the best opportunity
  • Analysis of the growth trends and drivers for the client’s markets
  • Analysis of the sustainability of growth rates and margins
  • Analysis of the competition including SWOT
  • Analysis of who are the likely winners
  • Market evaluations help management to assess the opportunities in new markets and industry sectors.
  • Our clients are provided with a fast and efficient means of deciding whether a market meets their investment criteria.

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Commercial Due Diligence and Strategy Evaluation

Evaluation of the market assumptions and forecasts underlying a business plan, or the case for a strategic investment, is an essential component of the decision making process.

Whitestrand provides well-supported advice enabling our clients to make clear informed judgments on the value of an investment, within the demanding timescales normally associated with a this type of transaction.

  • Some of the key questions and actions we address
  • Are the target's forecast sales and margins realistic
  • Will market dynamics impact on the business in the future
  • Is the company performing compared with its competitors
  • Apply sensitivities both up and down in both sales and margins
  • Analysis of market synergies with existing and future activities and are they real.

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Business Reviews

Whitestrand’s business reviews provide a fast, reliable and impartial evaluation of the current performance as well as a evaluating the future potential of a business and the markets in which it operates. Our work identifes opportunities, challenge opinions, and helps improve market performance

  • Which business units warrants most investment.
  • If the business is under-performing; is it us or the market.
  • Will this business achieve its sales forecasts.
  • How do our customers view our performance compared to our competitors.
  • In which areas do we need to improve in order to win market share.
  • How resilient is this business to price pressure from our customers
  • Do our customers' requirements support my plans for change

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Risk Assessment

The following key areas will be analysed specifically for the business in question:

  • Corporate Risk
    Corporate risk covers the statutory requirements involved in setting up a company, including the Memorandum and Articles of Association, the Directors' backgrounds and duties and any existing legal issues outstanding.
  • Market Risk
    Market risk includes detailed market research, taking into account the local economy and specific area of operation, competition and pricing strategy.
  • Implementation Risk
    This analysis examines the experience of the management team, estimates of times to completion (as relevant, depending on the use of funds), any regulatory process required, the nature of any sale and purchase agreements and the marketing plan.
  • Operational Risk
    Operational risk considers factors such as the adequacy of internal systems, ongoing monitoring and management and whether the business plan includes sufficient and appropriate human resources for day to day operations.
  • Financial Risk
    Financial risk examines the supportability of the financial projections set out in the business plan, presents alternative scenarios based on our research and assesses whether the financial projections include sufficient capital for growth aspirations

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